Tag Archives: wordsmithing

Reason #7 to Ditch the Pitch: being stuck in someone’s head vs. being unforgettable

Commercials tend to cram a ton of information into a clever or catchy package that is delivered as consistently and frequently as possible. This is great for the seller, because it lodges their pitch in the minds of listeners where it will play when they need the product. Unfortunately for the listener, it plays other […]

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Reason #6 to Ditch The Pitch: being efficient vs. being effective

Elevator pitches are about being efficient.  You need to be quick, because when the bell rings and the doors open, your audience is going to leave (or depending on the length of the ride, run away).  You need to be thorough, because if you don’t name every product you have, you might miss the one […]

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Reason #4 to Ditch the Pitch: reciting from a script vs. speaking from the heart

When it comes to creating your message, I’m all for scribbling-out your thoughts.  It’s the only way to really see what you’re thinking.  Letting questions rattle around in your head and then emptying every possible response onto paper is both informative and enlightening, often leading people to a “Wow, is that what we do?” moment. Properly […]

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