Tag Archives: wordsmithing

Don’t Itemize…Illustrate!

People often ask, “So, what do you do?” But they never ask, “So, what do you sell?” And with the zillions of ads and promotions being driven into our laptops, tablets, and phones every moment of every day, we’ve become very skilled at recognizing and ignoring sales pitches…online, in print, and in person. So when […]

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Marketing vs. Messaging… Awareness vs. Interest

Whenever someone approaches me about creating content for their business, I always ask, “Are you trying to create awareness or interest?” And more often than not, they respond, “Aren’t they the same thing?” Now I’m no Noah Webster (to everyone who appreciates that reference, meet me behind the card-catalog next to the encyclopedias for a […]

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Messaging Secret #15: spell-check doesn’t know write from wrong

I remember discovering spell-check…a seemingly magical function of the fancy new typing program on the newfangled computer.  I thought to myself, “It’s like an English teacher in the computer!”  Turns out, it’s not.  Because while spell-check may indicate when you’ve typed the wrong spelling, it will not indicate when you’ve typed the wrong word. Imagine […]

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