Tag Archives: wordsmithing

Marketing vs. Messaging… Awareness vs. Interest

Whenever someone approaches me about creating content for their business, I always ask, “Are you trying to create awareness or interest?” And more often than not, they respond, “Aren’t they the same thing?” Now I’m no Noah Webster (to everyone who appreciates that reference, meet me behind the card-catalog next to the encyclopedias for a […]

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Messaging Secret #15: spell-check doesn’t know write from wrong

I remember discovering spell-check…a seemingly magical function of the fancy new typing program on the newfangled computer.  I thought to myself, “It’s like an English teacher in the computer!”  Turns out, it’s not.  Because while spell-check may indicate when you’ve typed the wrong spelling, it will not indicate when you’ve typed the wrong word. Imagine […]

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Reason #7 to Ditch the Pitch: being stuck in someone’s head vs. being unforgettable

Commercials tend to cram a ton of information into a clever or catchy package that is delivered as consistently and frequently as possible. This is great for the seller, because it lodges their pitch in the minds of listeners where it will play when they need the product. Unfortunately for the listener, it plays other […]

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