Tag Archives: Wordsmithing by Foster

Reason #1 to Ditch the Pitch: convincing vs. connecting

We love buying things, but hate being sold things.  We go shopping looking for stuff to buy, but we tell the persistent salesperson to leave us alone.  We like searching the web for information, but we cringe when online ads and pop-ups search for us.  We enjoy the idea of getting something, but we hate the prospect of […]

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Reason #2 to Ditch the Pitch: awareness vs. interest

When folks ask me to help them create content, I always ask, “Are you trying to create awareness or interest?”  And more often than not, they respond, “Aren’t they the same thing?”  Now I’m no Webster (to everyone who appreciates that reference, meet me by the card-catalog for a high-five), but I believe those terms have wildly different […]

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Reason #3 to Ditch the Pitch: impressing vs. engaging

Selling is, by nature, a contest.  We compete for attention to build awareness.  And if our pitch is more exciting than everyone else’s, people buy our stuff instead of theirs.  We win. So we try to sound like more than the other guy; more important…more experienced…more exciting…more elaborate…more irresistible.  Thing is, no matter what your widget, you’re […]

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