Tag Archives: Wordsmithing by Foster

Reason #1 to Ditch the Pitch: convincing vs. connecting

We love buying things, but hate being sold things.  We go shopping looking for stuff to buy, but we tell the persistent salesperson to leave us alone.  We like searching the web for information, but we cringe when online ads and pop-ups search for us.  We enjoy the idea of getting something, but we hate the prospect of […]

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Reason #3 to Ditch the Pitch: impressing vs. engaging

Selling is, by nature, a contest.  We compete for attention to build awareness.  And if our pitch is more exciting than everyone else’s, people buy our stuff instead of theirs.  We win. So we try to sound like more than the other guy; more important…more experienced…more exciting…more elaborate…more irresistible.  Thing is, no matter what your widget, you’re […]

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Consistency vs. repetition: change it up or get tuned out

It doesn’t take a marketing expert to recognize the importance of consistency.  Whether you’re sharing your message in print, in posts, or in person, it’s crucial that you’re sharing the same message about yourself and your business.  This does not, however, mean you should be saying exactly the same thing over and over again. When […]

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