Tag Archives: networking

Avoiding Business Wedgies

Skipping through the cable guide the other day, I came across the cinematic masterpiece, “Revenge of the Nerds.” I enjoyed that movie, but not for the same reasons as my friends (not entirely). Beyond the triumph of the super-smart over the super-strong, the nerds demonstrated the power of packaging and how it affects perception and […]

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Elevator Speech: Scripted Commercial or Simple Conversation?

When it comes to creating your message, I’m all for scribbling-out your thoughts. It’s the only way to really see what you’re thinking. Letting questions rattle around in your head and then emptying every possible response onto paper can be enlightening, and lead you to a “Wow, is that what I do?” moment. The problems […]

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Don’t Itemize…Illustrate!

People often ask, “So, what do you do?” But they never ask, “So, what do you sell?” And with the zillions of ads and promotions being driven into our laptops, tablets, and phones every moment of every day, we’ve become very skilled at recognizing and ignoring sales pitches…online, in print, and in person. So when […]

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