Tag Archives: messaging

Messaging Secret #15: spellcheck doesn’t know write from wrong

I remember discovering spellcheck…a seemingly magical function of the fancy new typing program on the newfangled computer. I thought to myself, “It’s like an English teacher in the computer!” Turns out, it’s not. Because while spellcheck may indicate when you’ve typed the wrong spelling, it will not indicate when you’ve typed the wrong word. Imagine […]

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Avoiding Business Wedgies

Skipping through the cable guide the other day, I came across the cinematic masterpiece, “Revenge of the Nerds.” I enjoyed that movie, but not for the same reasons as my friends (not entirely). Beyond the triumph of the super-smart over the super-strong, the nerds demonstrated the power of packaging and how it affects perception and […]

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Elevator Speech: Scripted Commercial or Simple Conversation?

When it comes to creating your message, I’m all for scribbling-out your thoughts. It’s the only way to really see what you’re thinking. Letting questions rattle around in your head and then emptying every possible response onto paper can be enlightening, and lead you to a “Wow, is that what I do?” moment. The problems […]

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