Tag Archives: marketing message

Reason #6 to Ditch The Pitch: being efficient vs. being effective

Elevator pitches are about being efficient.  You need to be quick, because when the bell rings and the doors open, your audience is going to leave (or depending on the length of the ride, run away).  You need to be thorough, because if you don’t name every product you have, you might miss the one […]

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Don’t dumb it down, clear it up!

So often, our efforts to outshine the competition lead to overselling ourselves. We try to position ourselves as experts in our field, and confirm that position by using complex language and industry-specific terms. We try to impress rather than inform, and we end up saying something that’s confusing instead of compelling. Clients often tell me […]

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Santa Claus: magic or magical-message?

I’ve never met Santa Claus, not as far as I know. Yet I feel like I know him.  How is that so? He doesn’t run ads on radio or TV. He’s not on the LinkedIn, the Twitter, or FB. Still he’s known everywhere, east-west-north-and-south. And the only medium he uses is plain-old-word-of-mouth. Is it on-time […]

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