Tag Archives: elevator speech

Reason #1 to Ditch the Pitch: convincing vs. connecting

We love buying things, but hate being sold things.  We go shopping looking for stuff to buy, but we tell the persistent salesperson to leave us alone.  We like searching the web for information, but we cringe when online ads and pop-ups search for us.  We enjoy the idea of getting something, but we hate the prospect of […]

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Reason #7 to Ditch the Pitch: being stuck in someone’s head vs. being unforgettable

Commercials tend to cram a ton of information into a clever or catchy package that is delivered as consistently and frequently as possible. This is great for the seller, because it lodges their pitch in the minds of listeners where it will play when they need the product. Unfortunately for the listener, it plays other […]

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Reason #4 to Ditch the Pitch: reciting from a script vs. speaking from the heart

When it comes to creating your message, I’m all for scribbling-out your thoughts.  It’s the only way to really see what you’re thinking.  Letting questions rattle around in your head and then emptying every possible response onto paper is both informative and enlightening, often leading people to a “Wow, is that what we do?” moment. Properly […]

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