Tag Archives: business messaging

Get Off The Elevator

The elevator speech is a great concept; a concise yet compelling description of your business that you’re ready to deliver whenever the opportunity presents itself. For many, though, the elevator speech is little more than a commercial; a rapid-fire list of products or services, and the offering of a business card that will soon be at […]

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Don’t dumb it down, clear it up!

So often, our efforts to outshine the competition lead to overselling ourselves. We try to position ourselves as experts in our field, and confirm that position by using complex language and industry-specific terms. We try to impress rather than inform, and we end up saying something that’s confusing instead of compelling. Clients often tell me […]

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Reason #1 to Ditch the Pitch: convincing vs. connecting

We love buying things, but hate being sold things.  We go shopping looking for stuff to buy, but we tell the persistent salesperson to leave us alone.  We like searching the web for information, but we cringe when online ads and pop-ups search for us.  We enjoy the idea of getting something, but we hate the prospect of […]

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