Reason #5 to Ditch The Pitch: Itemizing vs. Illustrating

People love buying things.  People hate being sold.  And with the zillions of ads and promotions being funneled into our phones, tablets, and laptops every day, people are very skilled at recognizing and ignoring sales pitches in all their forms.

When someone invites you to introduce your business, introduce your business.  Don’t define your business by itemizing what you sell.  Describe your business by illustrating what you offer.  The difference?  The first option moves listeners to a polite smile and grudging acceptance of a business card that will be in a recycle bin before day’s end.  The second engages listeners and moves them to the best possible response, “Tell me more!”

Don’t waste opportunities to generate real interest in your business.  Introduce yourself to success.  Ditch the pitch.

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