Selling is, by nature, a contest. We compete for attention to build awareness. And if our pitch is more exciting than everyone else’s, people buy our stuff instead of theirs. We win.
So we try to sound like more than the other guy; more important…more experienced…more exciting…more elaborate…more irresistible. Thing is, no matter what your widget, you’re not the only one talking about it. Your commercial is easy to ignore. Your pitch is easy to resist.
Nobody’s going to be interested in what you have to sell until they’re interested in what you have to say. To be truly irresistible, be truly unusual. Be more than more noise. Set aside the commercial designed to impress. Share a conversation that creates opportunity to engage. Tell your story. Ditch the pitch!
If you’d like help making your message more engaging (and more irresistible), send me an email or give me a call (920-540-3551). Connection is only a conversation away!