Messaging Secret #15: spellcheck doesn’t know write from wrong

I remember discovering spellcheck…a seemingly magical function of the fancy new typing program on the newfangled computer. I thought to myself, “It’s like an English teacher in the computer!” Turns out, it’s not. Because while spellcheck may indicate when you’ve typed the wrong spelling, it will not indicate when you’ve typed the wrong word.

Imagine you’re inviting people to read your online journal. You type an email that reads, “Check out my clog!” No misspellings there. Send it! Sadly, outside of the plumbing and wooden-shoe markets, your message will generate little more than confusion.

It’s not just missed keystrokes, though. I recently read a high school newsletter that dedicated an entire page to the achievements of students in a marketing-club competition. The kids apparently focused on preparing baked-goods, turning things over, and pushing things on wheels, as there were over 30 references to various forms of “roll play.”

It’s not just a student issue either. I have received countless emails in which clients agreed with me by typing, “Me to.” And there was the sales director whose report praised his team for “excremental increases” in sales. Neither of these would cause spellcheck to react. Both would, however, cause a reader to ask, “Is this really someone I want to do business with?” Spoiler alert…the answer is, “No.”

Remember, spellcheck is a proofreading tool, not a proofreading replacement. Whatever your business, there are no shortcuts to great messaging…only fast tracks to disastrous results. From website content to resumes and everything in between, nothing makes your message shine like proof & polish from the Wordsmith. To learn more, email rj@wordsmithingbyfoster.com today.

This entry was posted in Message Development and tagged , , , . Bookmark the permalink.

Comments are closed.