OMG, where did all the words go?

As a Wordsmith, I’ve always had a bit of an issue with text-messaging.  In fact, I consider texting a crime against language, and a major contributor to the rapid decline in young people’s ability to communicate effectively. As a parent, though, I’ll admit I have found some value in texting.  I can send my kids […]

Posted in Uncategorized
Tagged , , , , ,
Share Your Comments

Reason #6 to Ditch The Pitch: being efficient vs. being effective

Elevator pitches are about being efficient.  You need to be quick, because when the bell rings and the doors open, your audience is going to leave (or depending on the length of the ride, run away).  You need to be thorough, because if you don’t name every product you have, you might miss the one […]

Posted in Uncategorized
Tagged , , ,
Share Your Comments

Reason #2 to Ditch the Pitch: awareness vs. interest

When folks ask me to help them create content, I always ask, “Are you trying to create awareness or interest?”  And more often than not, they respond, “Aren’t they the same thing?”  Now I’m no Webster (to everyone who appreciates that reference, meet me by the card-catalog for a high-five), but I believe those terms have wildly different […]

Posted in Message Development, Uncategorized
Tagged , ,
Share Your Comments