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Reason #6 to Ditch The Pitch: being efficient vs. being effective

Elevator pitches are about being efficient.  You need to be quick, because when the bell rings and the doors open, your audience is going to leave (or depending on the length of the ride, run away).  You need to be thorough, because if you don’t name every product you have, you might miss the one […]

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Reason #2 to Ditch the Pitch: awareness vs. interest

When folks ask me to help them create content, I always ask, “Are you trying to create awareness or interest?”  And more often than not, they respond, “Aren’t they the same thing?”  Now I’m no Webster (to everyone who appreciates that reference, meet me by the card-catalog for a high-five), but I believe those terms have wildly different […]

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No excuses. Just amazing!

I was flattered this past week when a parent at a track meet told me how much she enjoyed the columns I used to write.  I know what you’re thinking…she was just being polite.  After all it’s been years since I’ve written anything for the paper.  Then she cited her “favorite” column.  Oh my gosh, […]

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