Messaging Secret #15: spellcheck doesn’t know write from wrong

I remember discovering spellcheck…a seemingly magical function of the fancy new typing program on the newfangled computer. I thought to myself, “It’s like an English teacher in the computer!” Turns out, it’s not. Because while spellcheck may indicate when you’ve typed the wrong spelling, it will not indicate when you’ve typed the wrong word. Imagine […]

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Avoiding Business Wedgies

Skipping through the cable guide the other day, I came across the cinematic masterpiece, “Revenge of the Nerds.” I enjoyed that movie, but not for the same reasons as my friends (not entirely). Beyond the triumph of the super-smart over the super-strong, the nerds demonstrated the power of packaging and how it affects perception and […]

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Don’t Itemize…Illustrate!

People often ask, “So, what do you do?” But they never ask, “So, what do you sell?” And with the zillions of ads and promotions being driven into our laptops, tablets, and phones every moment of every day, we’ve become very skilled at recognizing and ignoring sales pitches…online, in print, and in person. So when […]

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