Ditch the Pitch!

“What do you do?” It’s a simple question that drives business professionals to a complex series of responses that often include information like title, job-description, products, services, maybe even location (at the corner of So What Street and Who Cares Boulevard). Given the chance to introduce ourselves and our businesses, we slip into a sales-trance […]

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Marketing vs. Messaging… Awareness vs. Interest

Whenever someone approaches me about creating content for their business, I always ask, “Are you trying to create awareness or interest?” And more often than not, they respond, “Aren’t they the same thing?” Now I’m no Noah Webster (to everyone who appreciates that reference, meet me behind the card-catalog next to the encyclopedias for a […]

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SEO ≠ Searchers’ Engagement Optimization

I’ve always been intrigued by the science of search engine optimization (SEO if we’re talkin’ the talk), and fascinated by the idea of building a message around keywords and phrases that bring web searchers and surfers right to your post, page, or site. But I’ve learned that content without connection is just noise. And while […]

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