Author Archives: R.J. Foster

Don’t Itemize…Illustrate!

People often ask, “So, what do you do?” But they never ask, “So, what do you sell?” And with the zillions of ads and promotions being driven into our laptops, tablets, and phones every moment of every day, we’ve become very skilled at recognizing and ignoring sales pitches…online, in print, and in person. So when […]

Posted in Message Development
Tagged , , , , ,
Share Your Comments

Being Efficient Doesn’t Guarantee You’re Being Effective

Elevator pitches are about being efficient. You need to be quick, because when the bell rings and the doors open, your audience is going to leave (or depending on the length of the ride, run away). You need to be thorough, because if you don’t name every product you have, you might miss the one […]

Posted in Message Development
Tagged , , , ,
Share Your Comments

Ditch the Pitch!

“What do you do?” It’s a simple question that drives business professionals to a complex series of responses that often include information like title, job-description, products, services, maybe even location (at the corner of So What Street and Who Cares Boulevard). Given the chance to introduce ourselves and our businesses, we slip into a sales-trance […]

Posted in Message Development
Tagged , , ,
Share Your Comments